Experience
Nov 2021 - Oct 2024
Content Designer II
Microsoft
Windows & Devices
Shaped cohesive experiences for key touch points of the Windows user lifecycle, focused on promoting system updates through new PC upgrades. Crafted content for Windows core functionality to boost customer satisfaction and retention in Microsoft’s ecosystem.
Oct 2018 - Oct 2021
Digital Copywriter
The Home Depot
Home Services CX
Collaborated cross-functionally to create service pages that educated customers and drove lead conversion. Developed effective content based on user research, feedback from subject matter experts, A/B testing, and critique sessions from leadership. Led content strategy for a website redesign at Pro Referral.
Mar 2018 - Oct 2018
Content Writer
The ABM Agency
Wrote landing pages, service pages, blog posts, marketing emails, and PR announcements for clients. Wrote B2B and B2C content. Managed third-party content creation to ensure brand consistency in web articles and blogs for national clients. Incorporated SEO strategy through keywords, backlinks, and link building.
Education
Jan 2014 - Dec 2016
University of Georgia
​
BA, English